Mental health requires a clear message to inspire action. Cardiff University asked Jammy Custard to present their research on mental health services for children and young people, keeping those affected at the forefront. As Art Director, I used a small budget to combine stock imagery with a youthful visual style, highlighting young people's struggles and the role of adults in supporting them. The video gained significant attention during Children’s Mental Health initiatives and supported successful funding applications by Cardiff University and CAHMs.